Work Overview:
Delivering a comprehensive brand style guide, often called a brand bible to build a strong and recognizable brand identity for Bravo. It's was a roadmap that ensuredconsistency across all ther marketing materials, from website design to social media posts.
Objectives:
- Cohesion: Maintain a consistent look and feel across all platforms, from website to social media posts to packaging.
- Brand Voice: Establish a clear and consistent tone of voice that reflects the brand personality (professional, friendly, quirky, etc.).
- Clarity: Provide clear and easy-to-understand guidelines for anyone creating content for the brand, ensuring all messaging aligns with the brand identity.
- Brand Recognition: Over time, consistent use of the elements in the style guide will lead to increased brand recognition.
Scope of Work:
Defining your brand DNA.
- Brand Foundation: We established a mission statement, vision, target audience, and core values.
- Visual Identity: We defined the look and feel of the brand. We delivered the logo usage guidelines, color palette with specific color codes, and typography choices for headlines, body text, etc.
- Brand Voice: This goes beyond just grammar and punctuation. It defines the personality you want your brand to convey – friendly and approachable, sophisticated and authoritative, or something else entirely.
- Additional Elements: We also covered things like photography style, iconography, and even data visualization preferences.
